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We get started April 3rd! Will you be joining us?
BEYOND THE EDGE is a 7-Week, high-level, Live & Interactive Business Training Course for women who are driven, determined, and ready to soar in their business.
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During one, 90-minute class a week, beginning Wednesday, April 3rd, S.W.A.T. founder and best-selling author, Crystal Andrus Morissette, will take you under her wing and shorten your business learning curve!
*** We also have special guest, Social Media Influencer, Julia Dantas (Crystal’s daughter) who will join us to explain how she built her own multiple 6-figure income in less than two years! ***
“After going into businesses as a specially-selected trainer for the Canadian-Ontario Government Job Grant (COJG) program, I realized that this was a true passion and gift of mine. I’ve helped businesses that were once struggling turn into powerhouses in their industries, quadrupling their incomes, and using effective processes that I created and trained their employees on. After seeing how elated my clients were with my services, I thought to myself… I should teach every woman how to do this in their business. And so, my newest course, Beyond the Edge: 7-Weeks to Soar in Business was born.”
~ Crystal Andrus Morissette, creator of BEYOND THE EDGE, founder of the S.W.A.T. Institute
- Get serious about your business
- Figure out what isn’t working, and what is
- Go big — dream bigger than you ever imagined possible
- Put a savvy plan together to support your dreams
- Recognize the difference between being busy and being productive
- Network with the ‘right’ people who can help you soar
- Learn how to have empowered and enlightening conversations
- Motivate and inspire others
- Work smarter rather than harder
- Reach higher milestones
- Make sure your business is more than a ‘labor of love’
- Learn how to make more money and avoid unnecessary expenses
- Have those conversations you used to fear
- Become fearless!
- Feel empowered and confident
- Have independence and financial freedom
- Look, act, and live the part
- Know your personal why
- Discover your ‘loss leaders’ and use them for leverage
- Feel solid, steady, and unshakeable – live with equanimity
- And much more!
“I’ve been in countless business coaching groups, paying ungodly amounts of money to work with “gurus” and felt like what I was taught was robotic, salesy and inauthentic. I hesitated in joining this course because of my past experiences, but I trust Crystal so I signed up. Crystal is the real deal – authentic, empowering and present. After just one class, I know that I’m in the right place, with the right group to collaborate with. If you feel drawn to this course, I encourage you to go for it…I’m soooooo glad I did, and this will not only be a game-changer for me, it’s going to be a life-changer! This course is so affordable and it’s already paid for itself for me in just one session. Thank you, Crystal!”
~ Kimberly Coots
“Having a website wasn’t enough; having a Facebook and Instagram page wasn’t enough either. I needed to know how to get in touch with potential clients to engage with them, to build a relationship with them, and to eventually earn their business. But I wasn’t confident or savvy in this area. This is where Crystal Andrus Morissette comes in. In the first webinar, I knew that what I was getting from her course was immeasurable and that it was my only opportunity to learn the In’s and Out’s of effective marketing, with authenticity and integrity. Crystal is genuine, soulful, and a Truth Teller. There is no smarmyness here….only amazing stuff that you can actually use! Do the work and you’ll get what you came for!”
~ Kathryn Lell Chavez
“Crystal Andrus Morissette is a Business Genius. Working with Crystal gave me the strategic tools to take a 10,000-foot view of my business, identify the gaps, and the opportunities and market them!
Crystal’s coaching helped me bust through my self-limiting beliefs which gave me the courage to dream BIG. She instinctually knew what my customers were looking for and helped craft a brilliant message to convey the value and transformation my business offers.
No one is better at cultivating, nurturing, and developing a tribe of followers than Crystal! Relationship Management is her SuperPower, which inspires me to build my purpose-driven business.
Thank you, Crystal!”
~ Sandra Elia, Canada’s #1 Food Addiction Counselor
“It has been a great experience being in Crystal’s ‘Beyond the Edge’ business course. Within minutes of the first class my mind was shifted. This course was different. For me, Crystal’s sincere desire to lift up those of us in need of business skills that are congruent with the service field of healing was evident. These business skills and helpful intent are what I’ve been missing from other courses. The balance between intuition and logic. With great appreciation, consider this my humble endorsement with pleasure.”
~ Cynthia Nolet
“I have taken 4 previous courses with Crystal, so I knew to expect excellence in teaching. In our first class Crystal led us through a simple exercise about our goals and beliefs. That one process showed me where I need to support myself. Week One = Wonderful.”
~ Lisa Starr Francis
“I have enrolled in soooo many courses over the last two years! I’m a professional self-improvement addict! Something about Crystal is completely different though!! Her experience, personality, authenticity shines through everything she does! We have had one 90 minute class so far and I am typically distracted and surfing and texting but this one I was completely focused and taking notes! Her viewpoint on the absolute power of women in business is what makes her the Cadillac of teachers and leaders. She is all about empowering women to their fullest and I’m so honored to be in this course! It’s the perfect timing for my new business!!! Join us!”
~ Lexi Mitchell
During this first class, we cover Inspired Leadership:
- Your Personal ‘Why’
- What matters to you as a person outside the context of your business?
- What are your personal values?
- Is your overall life aligned with your personal values?
- The ‘Why’ of Your Business
- What are the values of your business?
- What’s the bigger vision of your business?
- What is the Mission Statement of your business?
- Principles of Inspired Leadership
- Sway Them Your Way (clients and employees)
- Stay focused on the solutions
- Stay inspired
- Tips for motivating and inspiring others
- Invest in what matters most
- How to ask for help/delegate
- How to eliminate an oppressive environment
During this second class, we cover Marketing with Purpose:
- Identifying Your Audience
- Who exactly is your target market?
- What is their problem/their pain points?
- What is their ‘wish list’?
- How to build your database and social media accounts
- Your Unique Selling Proposition
- Why do they need YOU?
- How is your solution to your audience’s problem different and better than your competition’s?
- Identifying Your Message
- Messaging your unique proposition effectively
- Writing compelling copy
- Branding and presentation of your businesses message
- The best way to convey your message to your audience
- The most suitable/efficient marketing strategies for your business
- How will you let the world know about your business
- Your Marketing Plan
- Social Media and Advertising
During this third class, we cover Superior Sharing & Selling:
- How to have a natural and effortless sales conversation
- What is the structure of a sales conversation?
- Learn how to ask the right questions so your customer ‘sells’ themselves
- Position your deals so they solve your customers’ problems
- Sales objections
- How to recognize the most common objections in your industry
- Learn the ‘Which One’ close
- Understand the role of emotion in sales
- How to sell to the ‘why’s’ and emotions of your prospects
- How to inspire prospects to say ‘Yes’ on the spot
- What is your ‘Call to Action’?
- Don’t fear the “money talks”
- How to be comfortable talking about money and asking for money
- How to price your deals in a win-win way
During this fourth class, we cover Personal & Professional Presentation:
- How to feel like a professional and look the part
- Understand what a ‘million dollar’ look is for your industry
- Understand what a ‘million dollar’ look is for you as an individual
- Understand your personal and professional brand
- Learn how to raise your energy and put yourself in a peak state
- Understand the hidden rules of presentation in your industry culture
- Understand the 3-worlds (poverty, middle-class and wealthy) and what your client’s world is
- Professional Etiquette (e.g. meals with clients versus friends)
- What is appropriate language (e.g. questions, jokes)
- How to make a lasting impression
- Set yourself up for success with the way you present yourself
- Understand the social basics of business settings
- Learn how to become inviting and likeable
- Learn appropriate boundaries (flirting, introductions, friendliness, emails)
- How to prevent stress and burn-out
- The difference between stress and burn-out
- Learn to recognize your stress triggers and stress cues
- Understand how to manage stress short-term and longterm
During this fifth class, we cover Empowered Communication:
- How to have fair and empowered communication
- Understand the difference between: 1. Passive 2. Passive-aggressive 3. Aggressive 4. Assertive
- Communicate from a place of Neutrality and Higher
- Know your emotional landscape
- Understand your own personal triggers
- Learn how to not take things personally
- Master giving and receiving constructive criticism
- How to make others feel heard and important
- Listening skills
- Reflecting back and validating
- Seek to understand rather than be understood principle
- Master the negotiating skills
- How to stand up for the value others bring to your business
- How to protect ideas and contributions
- How to negotiate for a better position
During this sixth class, we cover Productivity & Profits:
- Maximize your profits
- Break down your numbers and see what leads to most profits
- Stop reinventing the wheel and learn how to maximize what already works
- Allocate resources to business-bringing activities
- Eliminate what’s not working
- Identify activities that don’t lead to profits
- Identify the loss leaders
- Discover what and who might be killing your business
- Allocate your resources strategically
- Focus on the deal vs. focus on the dollars
- Decide if you want quick nickels vs. slow dimes
- Optimal staffing and partnerships
- Business innovation
- Identify new revenues of income
- How to create new business opportunities that you haven’t considered before
During this last class, we’ll cover Building Life-Long Clients:
- How to make the customer feel valued
- Learn to connect with the customer on a human level
- Help the customer feel heard and seen
- How to have difficult conversations
- Learn how to say the ‘hard things’
- What if someone doesn’t like you?
- How to keep it light-hearted
- How to leave your problems at home
- Don’t bring your problems to the workplace
- What if someone bursts your bubble?
- How to stay centered when ‘life happens’
- How to care for the customer in the long run
- How to follow-up
- How to reward customers for staying with you
“I’ve said it many times: Crystal Andrus Morissette is one of the smartest, savviest, most shrewd business women I’ve ever known. If you are blessed enough to be taken under her wing, you are in good hands. I did tell Crystal that she underpriced this course; I think it’s worth thousands of dollars.”
~ Colette Baron-Reid, the Oracle, international bestselling author
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