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Simply…Woman

Simply…Woman: Your Second Act

What if the most interesting part of your life hasn't happened yet?

The retreat. The filming. The women. Their transformations. And what happens next.

Greenbank, Ontario Begin September 2026

You built a life.

  • Raised children. Or chose not to.
  • Built a career. A business. A home.
  • Stayed. Left.
  • Lost someone.
  • Cared for everyone.
  • Did everything you were supposed to do.

And then one ordinary morning, quietly, a thought you couldn't put back:

I want something different now.

Nothing is broken. You may simply be ready.

Charlene Byars, one of the women from the first gathering, seated in the hallway of a historic house mid-conversation, a softbox light overhead and a camera monitor in the foreground.
Charlene Byars, on camera · Greenbank, Ontario

The cameras are rolling

Something is being documented here.

A hallway in an old house. A chair. Lights, lenses, a small crew.

One woman at a time, sitting down to say what women have been saying quietly for a very long time — out loud, on the record.

The women of the first gathering on white sofas beneath stained glass while a photographer, softbox lights and crew work around them.
The women, the lights, the lens · Greenbank, Ontario

A documentary  ·  In production

Simply…Woman:Your Second Act

Greenbank, Ontario  ·  September 2026

Twelve women gathered for an intimate Simply…Woman experience.

The cameras were rolling.

What unfolded became the beginning of a much bigger story.

Go behind the story →

Your Second Act

The life that got you here doesn't have to be the life you live next.

  • Who am I now?
  • What do I want now?
  • What am I finally ready for?
  • What would I say yes to, if no one needed me to say no?

Have you already entered yours?

The first gathering  ·  Greenbank, Ontario  ·  September 18–20, 2026

12 women.One weekend.Something shifted.

Candlelight. Live music. A bonfire. Honest conversation, late into the night. And the cameras quietly rolling in the corner of the room.

Crystal seated barefoot in the circle of women, a musician at the keyboard beneath the stained glass.
The circle
A woman with a microphone shares her story while the others listen.
Her turn to speak

“No rush, no pressure, no drama — just enjoying being ourselves and the present moment.”

Veronique Mary · She was there
The altar: a candelabra, wildflowers, incense and fairy lights on draped linen.
The altar
Behind the scenes: lights and a camera set up around the makeup session in the gathering room.
Between takes · with Julia Dantas
A table set for dinner: candles, folded napkins, glassware and hydrangeas.
Before dinner
A candelabra, a wooden bowl and candles glowing on the altar at night.
After dark

“Every detail made us feel special and loved.”

Shelly Coupland · She was there
The women of the first gathering together on white sofas beneath stained-glass windows.
The women of the first gathering
A quiet corner: a white sofa, candles and dried flowers beneath draped lights.
A quiet corner

From the weekend · Sound on

Press play.

“So what's your vision for this room?”
The space to transform
In her own words
Warmth in womanhood
All of us, together

Watch more behind the story →

To be continued

This is only the first chapter.

  1. September 2026The first gatheringGreenbank, Ontario. Twelve women. The cameras rolling.
  2. NowThe film takes shapeSimply…Woman: Your Second Act, in production.
  3. NextMore gatheringsNew Your Second Act retreats, and new women in the room.
  4. And thenWhat happens nextWhere are they months later? We want to find out.

Want to be in the room next time?

Save my place for the next gathering Follow the story by email →
Crystal Andrus Morissette mid-moment, hands pressed together in delight, a film crew behind her.
Crystal Andrus Morissette · Founder

The woman behind Simply…Woman

The woman who started listening.

For more than three decades, Crystal Andrus Morissette has sat across from women and listened to the stories we rarely say out loud. Simply…Woman grew from those conversations.

  • AuthorSix-time bestselling author · Hay House, Penguin Random House
  • FounderThe S.W.A.T. Institute
  • CreatorEmpowerment Coaching · Emotional Age™ · The Empowerment Spectrum™
  • TeacherWomen trained in 45 countries
“If you knew the truth of who you really are, you'd be in awe of yourself.”

A little something for you, each morning

Simply…Woman Womantra™

One thought.One question.One small nudge toward what's next.

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Free, each morning — and you'll hear first when the next chapter, the next gathering or the film opens. Leave whenever you like.

From a recent morning

“I am not becoming her. I am remembering her — the woman beneath the noise, who was always, already, enough.”

How old are you… emotionally?

We all have a chronological age. But the age driving our reactions, our relationships and our choices can be something else entirely.

Discover your Emotional Age™ →

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Enter the world

There are many ways into this story.

Lead

For the woman who wants to carry the work forward.

The S.W.A.T. Institute

Professional Empowerment Coach education for women called to change lives, communities — and the conversations women are having with themselves.

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