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Quantity is NOT always Quality

By on October 7, 2015
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Written by Amethyst Wyldfyre

(Or the case for having a small but hyper engaged/enrolled list of customers and clients versus a big giant list of fluff and freeloaders)

The art of doing business as a messenger is learning how to balance your own needs for self-expression with the needs of your audience of BUYERS. I’m learning and want to share with you that there is a SIGNIFICANT DIFFERENCE between having an audience of clients and customers (buyers) versus just having an audience. I’ve had the good fortune to have both!

This year I have shifted my focus from building a list of people who want something for nothing to building/nurturing and more deeply and profoundly serving the people who are engaged, enrolled and invested. I was speaking with a colleague in August – she wanted me to participate in a big “Give-away” and while I have done this in the past – to be in alignment with my own intention to build a list of “buyers” – I declined. When we went deeper into the conversation together I asked her very specifically about her own numbers to see if she could illuminate for me any reason why it might be a good idea for me to in fact participate. She’s been in the business over a decade and has a list of over 15,000 people. Yay for her.

15,000 people seems like a good chunk of people out of which one would imagine there would be a lot of buyers.

However… when asked directly – how many of those people on your list have been buyers over the years? The answer was… 450. So I told her directly that she only has a list of 450 people. The other 14,550 people are observers or audience. They might be watching or listening to what her message is but they aren’t being influenced to invest further with her in making the changes that she has to offer.

My comment to her that she’s really got a list of 450 kind of shocked her – and it helped her to see the truth that she’s been kidding herself about what’s real in her business and that she’s been “hiding” behind her list of 15000 rather than stepping in to that list and asking directly “What can I do to serve you in a way that serves me and my business too?”

My intent with this post is to remind you not to be fooled by inflated numbers that have no substance behind them.

Cultivate a smaller more engaged list of customers and clients – save your very best for them – and please don’t ever compare yourself to someone else because you only are seeing what they are willing to show you unless of course you employ your psychic capacities to “see through” the illusion.

I love serving highly invested messengers with a mission to become CLEAR!! Clarity is Divinity!!

I’m a Master Mentor for Messengers and I help visionary entrepreneurs become crystal clear on their message, connect with ease to their Divine Clients and convert their calling to cash flow!

 

aw2 Amethyst Wyldfyre – Known as the “Empress of Empowerment” helps you take your big sparkly visionary WOO WOO Message and bring it RIGHT DOWN TO EARTH! AND Make Mucho Money With That Message TOO!

She’s been there – done that – and got the award winning Crystal Singing Bowl CD to prove it!
She’s also been an award winning REAL ESTATE DEVELOPER too!! Imagine that! If she can do it YOU CAN TOO and she can show you how through her transformational products and services designed to help you get CLEAR, FOCUSED and GROUNDED so that you can actually make that big vision or big calling you have HAPPEN!

With a sense of humor that is equal to her humility Amethyst credits the whole wacky journey to the “upstairs team” – and is often heard saying “I am a pure clear channel – light is my guide!”

She’s empowered some of the big cheeses in the expert and transformation industry including NY Times Best Selling author Suzanne Falter Barnes and the Queen of Sales Conversion multimillionaire speaking trainer Lisa Sasevich!

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