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ginger burr: your style rut runs deeper than you think.

By on November 16, 2013
Ginger Teal ws

You want to get out of your fashion rut and feel good about how you look, but every time you go shopping you leave discouraged or overwhelmed. The reason has as much to do with your mind as it does with your body and by incorporating two very important changes to your shopping experience, you can find new success every time you shop.

Think about it. You have been in a fashion rut for years (or maybe it just feels that way!).  Nothing you buy ever feels right any more. You’ve resorted to reading fashion magazines with titles like “99 Little Ways to Your Best Body” or “200 Secrets to Looking Great Now” with less than flattering results, and you even allowed your two best friends to take you shopping. Yes, they helped you choose new clothes, so why don’t you feel any better? Even after that intervention, you are still in a rut (you can’t remember what you are supposed to do with that long flowy plaid vest anyway?). You feel like an imposter every time you look in the mirror where a poor imitation of your friend stares back at you. You’re $500 lighter and no closer to finding a wardrobe that makes you happy. A cloud of hopelessness is descending so now what, you wonder!

The key here is that you don’t feel confident choosing clothes that you feel good wearing because you don’t love your body and you think nothing looks good on you.

You feel like your body parts are shifting nearly daily or you’ve gained weight (or both) and somehow clothes just don’t fit the way they used to. You hyper focus on the parts of your body you don’t like and when you do go shopping all you see are things that don’t look good. You walk into a store and walk out again empty handed or you take those two well-meaning friends with you and walk out with clothes, but you don’t really feel any better when you get dressed than you did before you went shopping. Fashion magazines aren’t helping — they are all written for svelte twenty year olds who could be your daughters — and you don’t know where to turn. All you can think is that nothing works and that you’re doomed to look frumpy and boring for the rest of your life.

You’re left wondering that if magazines and makeover TV shows (where all the style gurus are handing down valuable fashion advice) and even your stylish friends can’t help, what hope is there for you? Wow … with that kind of attitude I can see where shopping would not be fun and it certainly wouldn’t be productive.

I promise, however, there is plenty of hope. First of all, when you look out into the real world, do you see women (be they female friends, family or strangers you’ve seen at the mall, work or grocery store) whose image you admire — women who look like they are well put together whether it’s for work or leisure? Of course you do. Get a picture in your mind’s eye of two or three of them and ask yourself this one important question: Are they all built like a super model? No, of course they are not and this is good news! Chances are good you are not shaped like a super model (I know I’m not!) and you just confirmed that you do not have to be super model tall, thin and very young to look great. You can look great no matter what size you wear, how tall you are or how young or old you are.  These women prove it — they are just like you with things they like and don’t like about their bodies.

What these women do have that you don’t is the belief that you CAN create a look you love.

Is this learnable? Yes.

Did they learn this in one day? No.

So, give yourself a break, use the information I’m about to share with you to move you step-by-step closer to having that put-together look you long for and the self-confidence will grow with each positive step.

So, where do you start?

Change Your Mindset

Begin with your mindset. Otherwise, the fashion tools will be ineffective. Why?  Because you get what you expect and if you expect not to find anything you love or you find something you love but they don’t make it in your size or you approach the shopping experience as if you were going into a losing battle, guess what you’ll get: nothing you like (everything will seem ugly, shapeless and too trendy) and things that don’t fit. You will prove yourself right.

Even if this has been true in the past, you must find a glimmer of hope in your shopping experience because if your expectations are based on the past and the past wasn’t good, then guess what you’ll get now? That’s right … more of the same.

Or, if your past shopping experiences were terrific, but now your body has changed (and not in a way that makes you happy) and you can no longer wear what you used to, but you wish you could and berate your body for not staying the way it was (you can see where this is going…), then you will go in with frustrated energy and all you will see are things that were created for your former body. Your mindset is crucial to a successful shopping experience.

Okay, you say, but how do I do that when I can feel my anxiety rising when I simply think about shopping, never mind step into a store!

Create a positive affirmation and visualize success. You have to train your mind to approach the shopping experience from a different place. Here’s a great one for starters: “More and more I find clothes I love and that look great on me.” Notice I didn’t say, “Everything looks good on me.” Or “I look great in everything I try on.” Even I (who knows what I am doing when it comes to shopping for clothes) do not look great in everything I try on and I won’t even think about shopping when I’m crabby or don’t think I’ll find anything I like. My results will be the same as yours would be — my mind will say, “You think you’ll only find things you don’t like or that don’t fit you well or are too young or badly made? Great … let me go find those things for you so you won’t be disappointed!” I’ve had this happen and I now know to laugh at myself and realize I went in with a bad attitude!

Create a positive affirmation that you can relate to. Then, don’t just say the affirmation once and wait for fairy dust to sprinkle down on your head and the perfect new store to open next door (although, hey, wouldn’t that be nice if it happened!). Say it over and over. Say it with as much joy and positive expectation as you can muster. Your mind/body believes what you tell it, so tell it something good and positive. Give your mind the assignment of finding things that will make you happy rather than prove you right that there’s nothing out there that looks good on you.

Then, as you are heading out to shop, visualize yourself having a great experience finding things you love in your size and color.Picture yourself trying something on and feel amazing. (It’s less about the specific item — so you don’t have to visualize exactly what that amazing piece is — and more about the feeling attached to it.) If you start to get overwhelmed and some of that old history comes flooding back (which it will from time to time), take a deep breath and repeat the affirmation and visualization.

Getting your mindset heading in a positive uplifting direction first is critical.

 

Over the past 26 years, Ginger Burr, believing that your image is about representing the best of you (not making designers happy), has built a remarkable career as an expert personal image consultant working with women from all walks of life and from all over the world. A notable leader in the fashion world, Ginger’s adroit understanding of personal style has been celebrated by Fox TV, MORE Magazine.com, Bloomberg Business Week, and Women’s Health Magazine and her new book, That’s So You! Create a look you love with beauty, style and grace is now available in bookstores and on Amazon.com.  Learn more at www.totalimageconsultants.com.

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